Investment Advisory
An effective mix of marketing consisting of a high-quality brochure, visible signage, and an online presence can attract the right buyers for your individual building.
If people are not aware of available properties, they are unlikely to inquire. There is more to advertising your listing than placing a sign and leaving it forgotten. A multitude of advertising strategies will keep your property top-of-mind.
Attracting Quality Leads to your Property…
Brochure.
A high-quality, professionally designed brochure can push buyers from “just considering” into picking up the phone and inquiring about the space.
Competition.
Is your competition charging more or less? What services are they offering to new tenants? Incentives and rates from competitive buildings in your area will also be factors to consider when adjusting your pricing.
Signage.
Visible, high-quality signage is focused on showing passing traffic your building is for sale, what type of building it is, and giving a contact phone number. Some agents focus on their name and title, and use logos that are more geared towards advertising their own business rather than your space. Be sure the signage for your building advertises the building and not a commercial real estate agent.
Online databases.
Investors are searching online now more than ever before. Not only will your listing be on the top commercial real estate databases, it will also be listed on databases that business professionals can access directly. An online presence in multiple databases will allow your building to be viewed by many potential buyers.
Demographics research.
If your building is located in an affluent area, you are likely to be able to charge more in rent than a competing building in a less desirable location. Proximity to freeways, airports, major shopping centers and public transportation can all affect your asking price.
Traffic counts.
Depending on your tenants’ needs, traffic counts – whether high or low – will be preferred by a particular kind of business. Finding your nearest intersection’s traffic count can be a great tool when negotiating with potential buyers.
